Clarita DATA
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CRM Migration Data Cleaning

Moving to a new CRM?
Clean your data first.

Duplicates, dead emails, missing fields don't disappear when you switch CRM. We fix them before you move.

Before & after — real issues we fix
DUPLICATE Smith, John & John Smith & J. Smith
INVALID john.smith@gmial.com
MISSING Company name blank — 847 records
FORMAT Phone: 07700900123 / 07700 900123 / +447700900123
FIXED 1 clean record · valid email · consistent format
61%
of UK SMEs run no data
cleaning process at all¹
70%
of CRM data becomes
outdated within 12 months²

¹ Sagacity SME Survey  ² Salesforce Research

61%
of UK SMEs never
clean their data
70%
of CRM records go
stale in 12 months
48h
typical turnaround
from us
🔒 GDPR compliant
📄 DPA provided
⚡ 48-hour turnaround
🇬🇧 UK-based
🎯 Free sample
🔒 UK GDPR compliant
📄 Data Processing Agreement provided
48-hour turnaround
🎯 Free data audit
🇬🇧 UK-based service

You're not starting fresh. You're starting with everything that was already broken.

Migration day feels like a clean slate. It isn't. Every duplicate, every dead email address, every missing field makes the journey with you and starts undermining your new system before you've sent a single sequence.

🔁

You paid for a new CRM. You got the same old mess.

Your new platform is only as good as the data inside it. Duplicates mean contacts get emailed twice. Dead addresses mean hard bounces on day one. Missing fields mean your personalisation tokens show up blank. None of that goes away just because you changed platforms.

1 in 10 contacts is broken before migration starts
⏱️

Your first month becomes a cleanup project instead of a growth project.

You've invested in a new CRM to move faster. Instead you spend the first four weeks doing manually what a clean would have fixed in 48 hours. That's subscription fees, onboarding time and team energy spent on a problem that should never have followed you across.

70% of CRM data goes stale within 12 months
📉

Your reports look right. Your decisions are based on data that isn't.

Bad contacts skew your pipeline numbers. Duplicate records inflate your audience size. Sequences fire at people who left the company two years ago. You're making decisions based on a CRM that's telling you what you want to hear — not what's actually there.

61% of businesses run no data cleaning before migration

Find out what your data is costing you.

Enter your contact count and see your number in 30 seconds.

You send us the file. We send it back ready to migrate.

No software to install. No technical knowledge needed. No back-and-forth. Most jobs are back with you within 48 hours, cleaner than they've ever been.

1

Tell us what you've got

A CRM export, a spreadsheet, a mailing list — whatever format it's in, we've seen worse. We'll agree scope and price before anything moves.

2

Your data stays protected

We send you a Data Processing Agreement before you share a single record. You're covered under UK GDPR from the moment we start.

3

No email attachments. Ever.

You get a secure, encrypted upload link. Your data never travels by email — the single biggest source of data breaches for small businesses.

4

Every record gets checked

Duplicates merged, emails validated, names and companies standardised, missing fields flagged. Your CRM will actually know who it's talking to.

5

Import-ready in 48 hours

Your cleaned file comes back with a full summary of what we found and fixed — so you know exactly what changed and why before you migrate.

Straightforward, fixed prices

No hidden fees. No subscription. Pay per project, only when you need it.

Starter
£199
Up to 2,500 records
  • No more contacting the same person twice
  • Names and companies that display correctly
  • Stop burning your sender reputation on dead emails
  • Phone numbers your team can actually use
  • Full report of everything found and fixed
  • Import-ready in 48 hours
Get started
Deep Clean
£999+
Up to 30,000 records
  • Everything in Standard
  • Large or complex datasets handled without compromise
  • Company data verified against Companies House
  • Fields mapped exactly to your new CRM's structure
  • Dedicated briefing call so nothing gets missed
  • Priority turnaround — ahead of the queue
Request a quote

Not sure which tier fits your database? Send us a message — we'll tell you exactly what you need. All jobs start with a free audit so you know what you're dealing with before you commit.

If your data is going into a new system, now is the time.

The cost of cleaning before a migration is fixed. The cost of cleaning after, in wasted time, failed campaigns and broken reporting, compounds every week you leave it.

🔄

Before a CRM migration

Moving to HubSpot, Salesforce, Pipedrive or anything else. Clean before you move — so you're building on solid foundations, not spending month one unpicking the mess you brought with you.

📧

Before a major campaign

A dirty list doesn't just underperform — it actively damages your domain reputation with every hard bounce. One clean before a big send protects every send that follows it.

⚠️

After a failed import

Data that arrived in your CRM broken — wrong fields, duplicate records, formatting all over the place. We sort it out so you can actually use the system you've paid for.

📉

When your numbers don't add up

Pipeline figures that feel inflated. Open rates that don't match reality. Sequences hitting the same person twice. Bad data is almost always the cause. We find it, prove it, and fix it.

🤝

For CRM agencies and partners

If you run migrations for clients, a clean database is the difference between a smooth handover and a painful first month. We handle the data — you focus on the implementation.

📅

Annual database health checks

Contacts decay at roughly 30% a year. An annual clean keeps your CRM honest, your campaigns landing and your GDPR obligations met — before they become a problem.

Find out exactly what's broken — before it follows you into your new CRM.

Upload your database and we'll send you a full audit report within 24 hours.
No sales call. No invoice. Keep the report and do whatever you like with it.

Get your free data audit

Start your free data audit

Tell us about your migration and we'll come back within one business day. We'll send you a Data Processing Agreement and a secure upload link — then run your free audit within 24 hours of receiving your file.

📧
team@claritadata.co.uk
We respond within 1 business day
🔒
All enquiries are strictly confidential
🇬🇧
UK-based. Operating under UK GDPR.

🔒 Once you submit, we'll send you a Data Processing Agreement and a secure upload link. Your data is never shared with third parties and is handled in accordance with UK GDPR.